Lifestyle
FIFA a incasat 3,2 mld. dolari din drepturi TV si publicitate la Campionatul Mondial
FIFA a incasat circa 3,2 miliarde dolari din drepturile de televizare si publicitatea de la Campionatul Mondial de Fotbal, ce se desfasoara in acest an intre 11 iunie -11 iulie in Africa de Sud, scrie Sky News.
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Printre sponsorii Campionatului din acest an se numara Coca-Cola, Sony sau Budweiser (singura bere care a primit acordul de a-si face publicitate si de a-si vinde produsele pe stadion).
Meciurile care se disputa in cadrul Campionatului Mondial de Fotbal ca ar putea atinge un numar record de telespectatori la nivel mondial, cu o audienta totala mai mare cu 5% decat la turneul final din 2006, potrivit estimarilor din piata.
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