Lifestyle
\”Frigiderul vorbitor\” poate aduce vanzari de 3,8 mil. euro pentru Arctic
Compania Artic a lansat saptamana aceasta pe piata romaneasca un nou model de frigider marca Beko, dotat cu un "voice recorder", pe langa optiunile unui frigider obisnuit.
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Printr-o apasare de buton, utilizatorul poate lasa mesaje altor membri ai familiei, prin intermediul frigiderului, sau le poate asculta pe cele care i-au fost lasate.
„Pana la finalul anului ne propunem sa vindem circa 10.000 de astfel de produse”, a declarat, pentru DailyBusiness, Monica Iavorschi, director marketing si vanzari compania Arctic, care detine brand-urile Beko si Arctic. La un pret de peste 1.400 lei (380 euro) pe unitate, aceasta tinta de vanzari ar aduce incasari de 3,8 mil. euro.
Beko a intrat in portofoliul companiei Arctic in anul 2003, la scurt timp dupa preluarea pachetului majoritar de catre Arcelik.
Gama de produse Beko din Romania include aparate frigorifice, masini de spalat rufe, masini de spalat vase, aragazuri, televizoare, LCD-uri si electrocasnice incorporabile.
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