Lifestyle
Graff Diamonds, cel mai prestigios brand de bijuterii de lux in SUA
Graff Diamonds a fost numit cel mai prestigios brand de bijuterii de lux in randul consumatorilor din SUA, potrivit companiei de studii de piata Luxury Institute.
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In studiu s-au luat in calcul factori ca unicitatea, profilul cumparatorilor sau calitatea produselor. Dintr-un punctaj de 10, Graff a inregistrat 7,88 de puncte, fiind urmat de Harry Winston cu 7,51 puncte si Buccellati cu 7,49 puncte.
„In prezent, in contextul in care chiar si cei mai bogati clienti si-au revizuit prioritatile si valorile este critic pentru orice brand de lux sa ofere cumparatorilor o experienta extraordinara pe langa design, calitate sau notorietatea brandului”, a spus Milton Pedraza, CEO Luxury Institute.
Sondajul a fost efectuat pe un esantion de peste 1.000 de persoane cu venituri minime de annual de aproximativ 490.000 de dolari (360.000 euro).
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