Lifestyle
Hobby-ul care traieste de la sine: Cum rezista piata de carte din Romania fara un marketing real
Principalele edituri din Romania isi
mentin vanzarile, in ciuda crizei prelungite. Acest lucru se
intampla, aparent, dintr-o inertie, alimentatata probabil de putinii
“clienti fideli”, care continua sa investeasca in aceste bunuri.
Citeste intr-un interviu DailyBusiness.ro cum incearca editurile sa
suplimenteze lipsa unui marketing real in domeniu, ce inseamna cei
sub 5 euro cheltuiti anual pe carti pe cap de locuitor si
cat este de mare influenta volumelor in format electronic.
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