Lifestyle
Iron Maiden foloseste pirateria online pentru a-si creste vanzarile de bilete la concerte
Trupa
rock Iron Maiden se foloseste de pirateria online pentru a-si creste vanzarile
de bilete la concertele sale. In timp ce multi
artisti lupta cu toate fortele contra pirateriei online, trupa britanica se
foloseste de aceasta practica pentru a-si creste vanzarile de bilete.
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Astfel, Iron
Maiden s-a asociat cu compania Musicmetric, specializata in analizele online,
pentru a determina regiunile geografice in care piesele trupei inregistreaza
cele mai inalte niveluri de piraterie. Dupa identificarea acelor zone
geografice, trupa britanica isi programeaza concerte in acele teritorii.
Potrivit The
Guardian, desi compania Musicmetric este specializata in multiple aspecte ale
business-ului analitic, unul dintre serviciile sale monitorizeaza traficul de
pe reteaua BitTorrent.
In
urma acestui parteneriat, Iron Maiden a aflat ca, pe langa pietele sale majore
– Marea Britanie si Statele Unite -, un trafic ridicat de piraterie online cu
piesele trupei se inregistreaza in America de Sud. Totodata, mare parte dintre
fanii de pe Twitter ai formatiei britanice provin de pe acelasi continent,
informeaza Mediafax.
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