Lifestyle
Marketing pe termen lung: Bere si muzica, cifre si parametri de imagine
Cand o companie producatoare de bere decide sa se implice consistent in sponsorizarea unui festival de muzica important, ce "mananca" un buget anual de cel putin 1 milion de euro, urmareste mai mult decat vanzarile din cadrul evenimentului. Vezi intr-un material DailyBusiness.ro la ce nivel de profitabilitate se afla asocierea dintre muzica si un brand de bere.
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