Lifestyle
Meniuri de criza in restaurant: \”Mananci cat poti de mult\”
Proprietarii de restaurante s-au confruntat de la inceputul acestui an cu scaderea vanzarilor sau a bonului de casa, in timp ce micii antreprenori din domeniu au vazut chiar o prabusire cu 50% a incasarilor fata de 2008. Solutia? Cat mai multe oferte, adaptate contextului actual, care sa determine un rulaj mai mare, chiar daca marjele mari de profit sunt sacrificate, scrie Ziarul Financiar.
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Spre exemplu, reteaua Pizza Hut, administrata in sistem de franciza de compania American Restaurant System, este ultima care a introdus in Capitala o promotie, putin neobisnuita pentru romani, dar foarte cunoscuta in Statele Unite ale Americii si Europa de Vest: „All You Can Eat”.
Sub indemnul „Mananci cat poti cu 19,9 lei”, clientii pot comanda din meniu, intre orele 18:00 si 21:00, oricate pizza doresc, acestea fiind aduse una dupa alta la masa celui care comanda, impreuna cu un pahar de suc, care poate fi re-umplut de mai multe ori, fara a plati in plus.
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