Lifestyle
MPGI a castigat contul media global Hugo Boss, de 44 mil. euro
Casa de moda germana Hugo Boss a ales grupul de comunicare Media Planning Group International (MPGI) pentru gestionarea contului global de media planning si buying, in valoare de 44 mil. euro, a scris presa internationala.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2008/08/489aab31845a3.jpg)
MPGI a invins la pitch-ul organizat de Hugo Boss in Gemania agentiile rivale Mediaedge:cia, MindShare si PHD.
Contul pe care il vor gestiona cei de la MPGI nu include activitati de planning si buying pentru brandul de parfumuri Hugo Boss, gestionate in-house de specialistii Procter & Gamble, compania care il comercializeaza.
Hugo Boss a colaborat pana acum pentru serviciile de media cu sucursala locala din Germania a agentiei PHD.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/themes/strawberry-daily-202207/assets/images/avatar.png){kind=avatar}
Alte articole
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/01/Mihaela-Bilic.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/04/frauda-sms-android-e1712308518913.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/12/ghimbir-2.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/01/moneda.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/01/Disney.jpg)
