Lifestyle
O noua campanie Diesel: Invitatie la crearea unei „societati stupide”, pe o insula indepartata (VIDEO)
Diesel a lansat noua campanie online, "Diesel Island", in care ii invita pe oameni sa contribuie la o societate stupida si complet noua pe o insula indepartata, relateaza BrandRepublic.
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Fanii proiectului sunt invitati sa creeze si sa voteze legi, sa adopte sarbatori publice, un imn national si sa contureze o noua democratie prin intermediul jocurilor de pe Facebook integrate in site-ul Diesel.
Sase filulete au fost lansate pe Youtube si pe site-ul Diesel, care include de asemenea si o optiune StreetView, unde utilizatorii pot vedea persoanele de pe insula si vizualiza colectia primavara/vara a brand-ului.
Pagina mai gazduieste si o „statie radio pirat”.
Proiectul „Diesel Island” face parte din campania „Be stupid”, lansata de Diesel in 2010.
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