Lifestyle
\”Parintele\” lui Versace: Brandurile vestimentare de lux trebuie sa ieftineasca pentru a supravietui
Producatorii de fashion de lux trebuie sa reduca preturile in conditiile in care cumparatorii se orienteaza catre produse mai ieftine, pe fondul crizei economice, a declarat Albert Eickhoff, retailer care l-a descoperit si lansat pe creatorul Gianni Versace.
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„In special creatorii de moda francezi si italieni vor fi nevoiti sa micsoreze preturile pentru a ramane in afaceri, avand in vedere viteza de reactie la schimbarea tendintelor a unor producatori precum Zara”, a declarat Eickhoff.
Producatori precum Inditex, proprietarul magazinelor Zara, se adapteaza uimitor de repede la tendintele modei, a aratat Eickhoff, care realizeaza vanzari anuale de circa 25 milioane euro.
Inditex produce circa doua treimi din imbracaminte in Spania, Portugalia si Maroc, reusind sa devanseze, in privinta introducerii noilor modele, companii concurente precum Hennes&Mauritz, ai carei furnizori sunt majoritatea in Asia.
Compania Inditex este prezenta, din 2004, si pe piata de retail din Romania, cu branduri ca Zara, Bershka, Stradivarius si Pull and Bear.
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