Lifestyle
Pietrele pretioase Faberge vor fi lansate pe piata in 2009, insa doar pentru anumiti clienti
Gemfields Resources, o campanie care exploateaza mine de pietre pretioase in Zambia si Madagascar, este in stadiul final de negocieri pentru o licenta exclusiva pentru utilizarea brandului Faberge, releteaza presa internationala
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Licenta va fi acordata ca urmare a unei optiuni achizitionata de Gemfields in iunie 2008 si contractul presupune ca firma va putea folosi brandul timp de minim 15 ani pentru pietre pretioase, mai putin diamante.
Rajiv Gupta, fondatorul Gemfield, a anuntat ca pietrele pretioase branduite vor fi oferite spre vanzare doar clientilor „selectati atent”, incepand cu 2009.
Pallinghurst, compania mama a Faberge, detine prin firma Rox 55% din Gemfield.
Oficialii companiei care detine Faberge au declarat ca intentioneaza de asemenea sa introduca pe piata genti, rame de ochelari si ceasurid e lux sub marca Faberge, urmand sa creeze si primul ou Faberge de dupa 1915.
Pallinghurst a achizitionat brandul Faberge in 2007 de la Unilever, intentionand sa creeze cel mai important brand de pietre pretioase din lume.
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