Lifestyle
Primul brand dermocosmetic al Sensiblu ar putea aduce vanzari de 300.000 euro
Sensiblu, cel mai mare lant farmaceutic din Romania, parte a grupul farmaceutic A&D Pharma, se asteapta in primul an la vanzari de 300.000 euro pentru produsele dermocosmetice Oxyance, primul brand propriu de acest tip, lansat saptamana trecuta, au declarat reprezentantii Sensiblu pentru DailyBusiness.
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Produsele dermocosmetice au simultan o componenta de infrumusetare si una terapeutica.
Valoarea totala a pietei produselor dermocosmetice in Romania este estimata la circa 12 milioane euro, iar reprezentantii Sensiblu estimeaza ca prin reteaua proprie se deruleaza 50% din vanzarile acestui segment.
Compania a explicat decizia de a lansa un brand propriu pe aceasta piata prin faptul ca este singura retea de farmacii cu acoperire nationala si cota de piata semnificativa pe produse dermocosmetice pe care Sensiblu o detine.
Gama dermocosmetica Oxyance contine apa termala si este special conceputa pentru a proteja tenul impotriva poluarii si stresului din oras.
Sensiblu are 216 farmacii si magazine in 51 de localitati. Prima farmacie Sensiblu a fost deschisa in 1997.
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