Lifestyle
Producatorii de bunuri de lux scad preturile pe piata americana
Producatorii de bunuri de lux, printre care Chanel, Versace, Christian Louboutin sau Chloe, reduc preturile produselor comercializate in SUA, a scris Wall Street Journal.
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Scaderile de pret de pe piata americana sunt cuprinsa intre 8% si 10%.
Acesta miscare de reducere nu va afecta marjele de profit ale producatorilor europeni ca urmare a cresterii dolarului fata de euro cu 28%, din aprilie anul acesta pana in prezent. Cresterea dolarului presupune ca producatorii de bunuri de lux cu unitati de productie in Europa.
Totusi scaderile de pret nu pot depasi un anumit nivel, pentru ca aceste reduceri pot afecta valoarea brandului.
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