Lifestyle
Starbucks intentioneaza sa se extinda in India, dupa parteneriatul cu Tata
Starbucks, cel mai mare lant de cafenele din lume, a incheiat un parteneriat cu Tata, compania care face parte din al doilea grup industrial din India, si intentioneaza ca anul acesta sa deschida cafenele in aceasta tara, potrivit The Telegraph.
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Ca parte a acordului, Tata va furniza boabe de cafea companiei Starbucks.
Presedintele Tata a declarat ca Starbucks va deschide cafenelele in aproximativ sase luni.
Starbucks se afla in plin proces de extindere pe piata internationala, intentionand sa deschida 400 de cafenele anul acesta. In prezent, Starbucks opereaza peste 16.800 de cafenele in peste 50 de tari, o cincime din venituri provenind din afara Statelor Unite.
Compania se concentreaza si pe extinderea din Rusia, unde opereaza 50 de cafenele, dar si in Brazilia.
Anul trecut in noiembrie, compania anunta ca intentioneaza sa tripleze numarul de cafenele operate in China, unde are deja 400 de unitati.
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