Lifestyle
Starbucks reduce preturile unor produse pentru prima data de la infiintare
Grupul american Starbucks, operatorul uneia dintre cele mai cunoscute retele de cafenele din lume, a anuntat ca va reduce preturile unor produse pentru prima data in cei aproape 40 de ani de activitate, majorand totodata preturile altor bauturi.
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Preturile celor mai populare produse se vor reduce cu 5-10 centi pe toate pietele, srie Mediafax, citand Reuters.
Starbucks a majorat preturile constant din 1971 pana in prezent, fara a resimti vreodata scaderea numarului de clienti ca urmare a acestei strategii.
Compania, care opereaza cel mai mare lant de cafenele din lume, a anuntat in luna aprilie ca va „ajusta” preturile pentru a se adapta cererii mai reduse, decizie luata de altfel de multi operatori de restaurante.
Starbucks opereaza peste 16.000 de cafenele in 49 de tari.
In Romania functioneaza 5 cafenele ale retelei, 4 in Bucuresti si una in Cluj, operate in franciza de grupul elen Marinopoulos.
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