Lifestyle
Starbucks va creste pretul la unele dintre produsele sale
Starbucks Corp a anuntat ca va creste pretul la unele dintre bauturile sale, cu toate ca anterior precizase ca a reusit sa absoarba scumpirea cafelei verzi, scrie Wall Street Journal.
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Compania a precizat ca pretul cafelei vezi, care a atins cel mai mare nivel din ultimii 13 ani, precum si volatilitatea preturilor pentru materiile prime utilizate – zahar, cacao – au obligat la o asemenea decizie.
Bauturile afectate sunt cele comercializate in recipiente de gramaj mare, precum si cele mai greu de preparat, in timp ce pentru bauturile cele mai populare, cum este espresso, pretul ar putea fi mentinut sau chiar diminuat.
Cresterea speculativa a pretului cafelei a fost determinata de doua sezoane cu recolta slaba in Colombia si America Centrala, zone unde se obtin boabe de cafea de calitate superioara
McDonald’s, care in ultimul timp si-a intensificat eforturile pe piata cafelei, a precizat ca nu intentioneaza sa creasca preturile, desi francizele isi pot stabili propriile preturi.
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