Lifestyle
Vanzarile Brands International au crescut cu 60% in S1
Brands International, importator de cafea si trabucuri, a inregistrat in primele 6 luni din 2008 o crestere a cifrei de afaceri cu 61% fata de aceeasi perioada a anului trecut, la 4,4 mil. lei (1,3 mil. euro), a declarat pentru DailyBusiness.ro Mihaela Scaunasu, brand manager in cadrul companiei.
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Veniturile estimate pe intreg anul 2008 sunt in crestere cu circa 65%, la 11 milioane de lei (circa 3 mil. euro), fata de 6,6 milioane de lei (1,9 mil. euro), nivelul inregistrat in 2007.
„Ambele branduri pe care le importam si distribuim, cafeaua Nespresso si trabucurile cubaneze Habanos, au fost la fel de bine vandute. Pe piata cafelei, principalii concurenti sunt Illy si Lavazza, iar pe cea a trabucurilor nu cred ca exista concurenti in Romania”, a adaugat Scaunasu.
Profilul cumparatorului de trabucuri este atat omul de afaceri, cat si persoanele cu venituri medii, dintre acestia circa 90% fiind barbati.
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