Media & Advertising
30% din bugetul noii campanii Milka merge pe TV
O treime din bugetul alocat noii campanii de promovare a brandului de ciocolata Milka, aflat in portofoliul Kraft Foods, a fost alocat promovarii pe TV, au declarat pentru DailyBusiness.ro reprezentantii Kraft.
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Campania, inititulata „Milka. Gustul care te duce in Alpi”, va fi lansata la sfarsitul lui august, se va derula pana la finele anului si va fi declinata, alaturi de TV, si in presa scrisa si outdoor, au precizat oficialii companiei.
Creatia campaniei a fost asigurata de Ogilvy&Mather, parte a Ogilvy Group Romania, iar partea de media este asigurata de agentia Starcom.
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04 Dec. - 19:34