Media & Advertising
4 mil. euro net pentru cea mai recenta campanie locala a Granini
URBB, detinatorul marcii de racoritoare Granini, a investit peste 4 mil. euro net in cea mai recenta campanie de promovare a brandului, realizata de agentia Publicis Romania sub sloganul "Fructele iubesc Granini", au anuntat oficialii URBB.
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Campania cuprinde 3 spoturi TV – care promoveaza 3 dintre principalele arome Granini: portocala, coacaze si mar – insa include si promovare radio, print si outdoor, proiecte speciale de BTL.
Spoturile au fost realizate impreuna cu Gravity din Israel, iar printurile, alaturi de studioul autohton Carioca.
Marca Granini se afla in portofoliul companiei United Romanian Breweries Bereprod din anul 2006.
URBB este unul dintre cei mai mari producatori de bauturi de pe piata locala, fiind prezent atat pe piata berii, cat si pe cea a bauturilor racoritoare. Portofoliul companiei cuprinde marci ca Tuborg, Holsten, Carlsberg, Skol, Guinness, Kilkenny, Orangina si Granini.
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