Media & Advertising
47 mil. euro, publicitatea din Europa a portalului de calatorie Expedia, la Ogilvy & Mather
Ogilvy & Mather a castigat contul intr-un pitch desfasurat in octombrie, la care au participat alte trei agentii, printre care Lowe si Saatchi & Saatchi, scrie presa internationala.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2010/12/4d01f130358b1.jpg)
Licitatia a fost coordonata de Andrew Warner, senior marketing director pe EMEA al Expedia.
Ogilvy va fi responsabila de relansarea Expedia in 12 tari europene.
Contul de media al Expedia, gestionat de agentia PHD in Europa, nu va fi afectat de contractul proaspat semnat cu Ogilvy, pe servicii de creatie si strategie.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/themes/strawberry-daily-202207/assets/images/avatar.png){kind=avatar}
Alte articole
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/12/retele-sociale-1.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/12/ancom-3.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/12/coalitie.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/taxa-bloc.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2022/10/pexels-evg-kowalievska-3869390.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/12/vremea-iarna.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/salarii-9.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/plata-cu-cardul.jpg)
