Media & Advertising
5 mituri despre promotii si cumparaturi la hipermarket
Criza economica si scaderea bugetelor si a puterii de cumparare au schimbat atat comportamentul producatorilor de bunuri, cat si al celor care obisnuiesc sa mearga la hipermarket. Pe de alta parte, studiile arata ca nici companiile si nici consumatorii nu actioneaza intotdeauna dupa miturile date ca regula de catre firmele de cercetare si marketing.
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