Media & Advertising
50 mil. $, contul american de media al Red Bull, a plecat la Carat
Red Bull a acordat agentiei Carat, membra a grupului Aegis, contul ade media din Statele Unite, in valoare de 50 milioane de dolari, potrivit AdvertisingAge.
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Batalia pentru cont s-a dat intre agentiile Carat, MediaCom, detinuta de WPP, si Optimedia, membra a grupului Publicis.
Red Bull a cheltuit in 2009 aproape 54 milioane de dolari pe servicii de media pentru promovarea produselor Red Bull Energy Drink, Red Bull Energy Shots si Red Bull Cola.
Compania Red Bull controleaza 35% din piata bauturilor energizante, ce valoreaza aproximativ 3 miliarde de dolari.
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