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500.000 euro, investitiile anuale Danone in programe de responsabilitate sociala
Producatorul de lactate Danone Romania investeste anual pana la 500.000 euro in programe de responsabilitate sociala corporatista (CSR), a declarat Bogdan Ioachim (foto), directorul de comunicare, nutritie si stiinta al companiei.
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Unul dintre programele derulate in prezent de companie este proiectul „Zambet pentru Viitor”, care isi propune imbunatatirea calitatii vietii copiilor bolnavi de cancer si cresterea sanselor de supravietuire ale acestora.
Compania a implementat in cadrul programului, alaturi de Societatea Romana de Onco Hematologie Pediatrica, „Registrul National al Cancerului la copil”, destinat inregistrarii cazurilor de cancer infantil din Romania. In prezent, 10 din totalul de 11 centre de oncologie pediatrica din tara inregistreaza date in acest registru, potrivit lui Ioachim.
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