Media & Advertising
55 milioane europeni au vizionat spoturile \”Sibiu Capitala Culturala\”
Circa 55 de milioane de europeni au vizionat spoturile TV de promovare a Sibiului - Capitala Culturala Europeana 2007, in cadrul campaniei internationale de promovare a programului, potrivit studiului realizat de agentia Gav/Scholz & Friends Bucuresti.
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Spoturile au fost difuzate pe trei posturi TV internationale, National Geographic, EuroNews si Travel Channel, acoperind aproximativ 20 de tari europene, relateaza NewsIn.
In cadrul campaniei de promovare au fost achizitionati peste 3.000 de metri patrati de publicitate outdoor, expusa peste 150 de zile.
GAV/Scholz&Friends Bucuresti este o agentie de publicitate full-service, afiliata la reteaua internationala Scholz&Friends. Din portofoliul Printre agentiei fac parte clienti ca DaimlerChrysler / Mercedes, Raiffeisen Leasing si Unilever.
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