Media & Advertising
Adidas l-a contractat pe Steven Gerrard pentru o noua campanie de imagine
Adidas a apelat la Steven Gerrard (foto), capitanul echipei de fotbal Liverpool, pentru a derula o noua campanie de imagine prin care sa-i indemne pe adolescenti sa practice diverse sporturi si sa promoveze brand-ul companiei la Jocurile Olimpice de la Londra din 2012, scrie Brand Republic.
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Campania include lansarea programului adiStars, in parteneriat cu Youth Sport Trust (YST).
In cadrul acestui program, adolescenti cu varsta cuprinsa intre 13 si 19 ani isi vor putea dovedi aptitudinile sportive la baschet, fotbal, tenis, atletism, hochei si ridicat greutati.
La final, participantii vor avea sansa castigarii unor premii precum o vizita la David Beckham in Los Angeles, sau o ora de sport la scoala lor cu Steven Gerrard.
In cadrul programului, vor fi selectati peste 7.000 de ambasadori ai adiStars pentru promovarea companiei si a activitatilor sportive in scoli.
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