Media & Advertising
Advertiserii europeni \”rup\” din banii pentru offline si cresc online-ul
Circa 81% din advertiserii europeni sustin ca si-au majorat investitiile in promovarea online in 2008, taind din fondurile alocate pentru publicitatea pe print, TV, sau prin marketing direct, se arata intr-un studiu citat de presa internationala.
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40% din advertiserii intervievati in studiul realizat de European Interactive Advertising Association, sustin ca dezvoltarea bugetelor de pe online s-au realizat prin scaderea celor de pe print, in timp ce 39% – prin diminuarea celor de pe TV, si 32% – prin reducerea investitiilor din marketing direct.
Studiul mai releva faptul ca 38% din advertiserii intervievati privesc promovarea pe Internat ca esentiala, in timp ce anul trecut, doar 17% dintre subiectii studiului impartaseau aceasta opinie.
77% din companiile care au participat la studiu spun ca publicitatea online au un impact pozitiv asupra perceptiei consumatorilor la adresa brandului lor, iar 68% – ca online-ul le creste brand awareness-ul.
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