Media & Advertising
Advertising Age: P&G cel mai mare advertiser din Romania, L\’Oreal – cea mai mare crestere
Cel mai mare advertiser din Romania a fost, in anul 2007, Procter&Gamble, cu investitii nete de 81,6 mil. dolari, in crestere cu 82% fata de anul anterior, conform unui raport anual al publicatiei Advertising Age.
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Pe urmatoarele locuri se situeaza Unilever, cu 52,7 mil. dolari (crestere de 101%) si L’Oreal, cu 52,5 mil. dolari (crestere de 143%).
L’Oreal si Coca-Cola (cu 105%) au inregistrat cele mai mari cresteri din Top 10.
Datele citate de Advertising Age apartin Alfa Cont.
Despre subiect a scris si Cristian Manafu.
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