Media & Advertising
Agentia de publicitate Lowe renunta la contul Stella Artois dupa 26 de ani
Producatorul de bere InBev cauta o noua agentie de advertising pentru gestionarea contului global al marcii Stella Artois. Agentia Lowe, care a administrat contul timp de 26 de ani, a renuntat la aceasta colaborare.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2008/08/48a921dfad003.jpg)
Decizia Lowe marcheaza finalul unuia dintre cele mai fructuoase parteneriate din istoria mondiala a advertising-ului, comenteaza presa internationala.
Colaborarea dintre Stella Artois si Lowe a inceput in 1981, dupa ce fondatorul agentiei, Frank Lowe a renuntat sa mai lucreze cu agentia full service de publicitate Collett Dickinson Pearce, pentru a pune bazele business-ului propriu.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/themes/strawberry-daily-202207/assets/images/avatar.png){kind=avatar}
Alte articole
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/01/Mihaela-Bilic.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/04/frauda-sms-android-e1712308518913.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/12/ghimbir-2.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/01/moneda.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/01/Disney.jpg)
