Contul, care a fost castigat in urma unui pitch organizat de JTI in decembrie 2010, va fi preluat efectiv de agentia Draftfcb incepand cu aceasta luna.
Portofoliul companiei JTI, membra a grupului Japan Tobacco (JT), cuprinde marci precum Winston, Camel, Mild Seven, Glamour, Sobranie, Benson & Hedges, Silk Cut, si LD.
Printre clientii Draftfcb in Romania se numara Beiersdorf (NIVEA, Eucerin), Brown Forman (Jack Daniel’s), Fashion House Outlet Centre, Focus Sat, JTI (Camel, Sobranie, Glamour), Kika, Kraft (Oreo, Tuc), Lavazza, Philips, SC Johnson Wax (Duck Anitra, Pronto, Mr. Muscle, Glade, Oust, Raid, Baygon, Autan, OFF!), SCA Hygene (Zewa), Ursus Breweries (Redd’s), Vodafone.