Media & Advertising
AOL a achizitionat compania de publicitate on-line ADTECH
America Online (AOL), companie americana ce furnizeaza servicii media si internet, a cumparat pachetul majoritar al ADTECH AG, o companie germana de publicitate on-line, suma acestei achizitii nefiind data publicitatii.
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ADTECH ofera furnizorului american o platforma avansata de publicitate online care include un sistem de administrare si de furnizare de aplicatii. Acest sistem permite administratorilor de website-uri sa gestioneze, sa controleze traficul si sa genereze rapoarte referitoare la campaniile de publicitate online.
ADTECH furnizeaza solutii de marketing digitale in 25 de tari, in timp ce Adgvertising.com isi desfasoara activitatea in noua tari din Europa si Asia.
De asemenea, aceasta achizitie este pentru AOL si o oportunitate de a-si extinde reteaua de website-uri din afara Statelor Unite.
Platforma de publicitate ADTECH se diferentiaza prin infrastructura bine organizata si prin instrumentele de editare usor de utilizat, oferind interfete intuitive si bogate in continut, si posibilitatea administrarii eficiente a campaniilor de publicitate. Un plus al platformei ADTECH este furnizarea unei palete largi de informatii privind campaniile derulate pe website-urile adminsitrate.
ADTECH va functiona ca subsidiara independenta a diviziei AOL Advertising.com.
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