Media & Advertising
AOL pregateste o achizitie de aproape 1 mld.$ pentru a se extinde in Europa
America Online (AOL), compania de media online din cadrul grupului Time Warner, a lansat o oferta de cumparare a grupului suedez de marketing online TradeDoubler in valoare de 900 mil. $ (695 mil. euro).
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TradeDoubler este cunoscuta mai ales pentru realizarea de programe de marketing prin care website-urile redirectioneaza vizitatorii catre alte site-uri, pentru a genera trafic online, scrie Financial Times.
Cea mai mare piata a TradeDoubler este Marea Britanie, unde are clienti precum grupul de telecomunicatii BT si lantul de supermarket-uri Asda.
Eventuala fuziune este „o sansa unica pentru atat pentru noi cat si pentru TradeDoubler de a ne dezvolta in mediul european de publicitate si comert electronic”, a declarat presedintele AOL Randy Falco.
Conducerea Time Warner priveste eventuala achizitie ca pe o completare a agentiei advertising.com, o retea de publicitate pentru publisherii online detinuta de grupul media nord-american.
AOL este deja prezent in Europa cu afaceri in tari precum Anglia si Franta.
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