Media & Advertising
Axel Springer vrea partener pentru \”Bild\”-ul francez
Axel Springer, editorul german al variantei frantuzesti a tabloidului "Bild", se afla in cautarea unui partener pentru viitoarea publicatie.
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Axel Springer a declarat ca este dispus sa investeasca 120 milioane de euro in trei ani in acest proiect, dar ca doreste sa se asocieze cu un alt detinator de media, francez sau strain, pentru a imparti riscurile si costurile lansarii noului tabloid francez, informeaza Le Figaro.
Axel Springer a inceput negocierile cu un canal de televiziune, fara sa faca public numele acestuia.
Varianta frantuzeasca a tabloidului „Bild” va fi lansata in toamna lui 2007. Pentru a fi o reusita, tabloidul, care va costa 50 de centime, trebuie sa se vanda intre 500.000 si 800.000 de exemplare.
Grupul german a chizitionat recent ghidurile TV detinute de Ringier Ag in Elvetia. Axel Springer este deja prezent pe piata frantuzeasca detinand ghidurile tv TV Star si TV Digital.
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