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Barack Obama a primit \”ok-ul\” Casei Albe pentru a promova Financial Times
Publicatia britanica Financial Times (FT) a lansat o noua campanie de promovare, centrata pe imaginea presedintelui american Barack Obama. Publicatia a trebuit sa astepte 2 luni pentru a primi acceptul Casei Albe pentru a folosi chipul lui Obama, scrie presa internationala.
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Campania, intitulata „We live in Financial Times” este creata de agentia DDB London, si are la baza un citat folosit de Obama in timpul unui interviu acordat FT, „I read the Financial Times before other people. Now everybody carries around a Financial Times” (Citesc FT inaintea altora. Acum toata lumea are aproape un exemplar).
Conceptul creativ ilustreaza o mare de oameni care asculta un discurs al presedintelui american, subliniat de interogatia „Who does the man everyone listens to, listen to?”(De cine asculta omul ascultat de toata lumea?)
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