Media & Advertising
BBC apeleaza la o companie de cercetare pentru a-si imbunatati website-urile
British Broadcasting Corporation (BBC) a contractat pe o perioada de trei ani serviciile companiei de cercetare eDigitalResearch, care va elabora studii si rapoarte pentru imbunatatirea relatiei dintre public si produsele BBC din mediul online, scrie presa internationala.
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Studiile pe care eDigitalResearch le va realiza pentru BBC semestrial isi propun sa obtina feedback si implicare din partea publicului in deciziile editoriale, dar si asupra continutului, respectiv calitatii tehnice a domeniilor de internet detinute de BBC.
Potrivit unui raport publicat de BBC la inceputul acestui an, corporatia genereaza circa 6,5 miliarde de lire sterline (8,2 mld euro) pe an.
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