Media & Advertising
BBC isi vinde participatia din joint venture-ul cu Discovery pentru 156 mil. dolari
BBC Worldwide, divizia comerciala a BBC, isi vinde participatia de 50% din joint venture-ul cu Discovery pentru 156 milioane de dolari, din dorinta de a se concentra pe extinderea canalelor proprii, scrie Brand Republic.
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Joint venture-ul dintre BBC Worldwide si Discovery include posturile de televiziune Animal Planet si Liv.
Canalul Animal Planet are la nivel mondial aproape 250 de milioane de abonati in peste 170 de piete din Europa, Asia si America Latina. BBC Worldwide a vandut 20% din postul american Animal Planet catre Discovery in 2006.
Postul TV de divertisment general Liv are circa 24 milioane de abonati pe 33 de piete din America Latina.
Canalele proprii ale BBC Worldwide sunt BBC America, BBC Entertainment, BBC Knowledge, BBC Lifestyle, BBC HD si Cbeebies. Conform companiei, acestea au 107 milioane de abonati in peste 100 de tari.
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