Media & Advertising
Beckham, sponsorizat de Motorola, in privat prefera iPhone
David Beckham - imaginea terminalelor mobile Motorola inca din 2006 - a fost surprins de presa, la numai o luna dupa interpretarea rolului principal in spotul de lansare a modelului Aura, folosind brandul rival iPhone.
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Starul echipei de fotbal AC Milan a semnat un contract de cateva milioane de euro pentru promovarea globala a brandului Motorola, in urma cu trei ani.
Beckham a fost surprins de jurnalistii italieni intr-un restaurant din Milano in timp ce „butona” un terminal Apple iPhone.
Cel mai recent spot Motorola, creat de agentia Ogilvy London, il arata pe Beckham in rol de Terminator care promoveaza unul dintre cele mai costisitoare telefoane Motorola, brandul Aura, comercializat la pretul de 1.600 euro.
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