Media & Advertising
Bergenbier si-a marit cota de piata de la 10% la 13% in 6 luni prin campania de relansare
Campania de relansare a brandului Bergenbier lansata in aprilie, care a coincis cu pierderea statutului de sponsor oficial al echipei nationale de fotbal, a crescut cota de piata a berii de la circa 10% la 13%, informeaza Leo Burnett, grupul care gestioneaza contul de comunicare Bergenbier.
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Campania de relansare a brandului Bergenbier a inceput in aprilie si a constat, pana in prezent, in 4 spoturi TV (cel mai difuzat fiind „Prietenii adevarati”), print, executii speciale outdoor, website-ul prieteniistiudece.ro, POSM-uri, PR si sampling.
„La 6 luni de la momentul schimbarii, Bergenbier crescuse in market share cu peste 25% fata de momentul precedent lansarii, sarind de pragul de 13% market share”, sustin oficialii Leo Burnett.
In momentul lansarii campaniei, Bergenbier pierduse in fata Ursus, sponsorizarea echipei nationale, dupa o colaborare de mai peste 10 ani.
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