Media & Advertising
BMW cauta publicitari pentru promovarea marcii de lux Rolls-Royce
Producatorul de automobile BMW a inceput o "vanatoare" in Marea Britanie, pentru gasirea unei agentii de publicitate care sa-i promoveze brandul de lux Rolls-Royce, scrie presa britanica.
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BMW a contactat deja o serie de agentii, si se va pronunta in favoarea uneia dintre ele undeva la sfarsitul lui august, anul acesta.
Se pare ca producatorul de automobile ar prefera o agentie cu experienta nu doar in aria de advertising, ci si in zona de marketing direct, organizare de evenimente si marketing in relatia cu clientii.
Ultima campanie importanta de advertising desfasurata pentru Rolls-Royce a fost creata de agentia WCRS in 2007.
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