Media & Advertising
BMW sponsorizeaza JO de la Londra
BMW este cea mai recenta companie care a anuntat ca va sponsoriza Jocurile Olimpice de la Londra din 2011, aceasta alaturandu-se grupurilor Lloyds TSB, British Airways, EDF Energy si Adidas, potrivit Brandrepublic.com.
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Reprezentantii BMW au precizat ca vor folosi aceasta ocazie pentru a atrage atentia asupra modelelor producatorului cu cel mai mic consum de combustibil.
Bicicletele folosite de atleti si de staful din satul olimpic pentru altletism vor fi oferite de BMW.
Pana la deschiderea Jocurilor Olimpice de la Londra au mai ramas mai putin de 1.000 de zile.
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