Media & Advertising
Brand Connection sustine o campanie pro bono pentru Crucea Rosie, estimata la 300.000 euro
Campania de voluntariat si imagine a Crucii Rosii Romane, realizata de agentia de media Brand Connection, a debutat la inceputul lunii august si se va derula pana in decembrie, avand acoperire in print, radio, TV, Internet, outdoor si indoor, au anuntat reprezentantii companiei.
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Partenerii media ai campaniei s-au angajat sa ofere spatiu de expunere gratuit in valoare de peste 300.000 de euro.
Campania urmareste sensibilizarea publicului cu privire la fenomenul voluntariatului, atragerea de noi membri, precum si cresterea capitalului de imagine al Crucii Rosii in randul romanilor.
Echipa Brand Connection dedicata proiectului este formata din Crina Bibicu, client service director, Ruxandra Stan, senior media buyer, Ciprian Pistalu, media planner si Valentina Chirica, junior media planner.
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