Media & Advertising
Brandient a finalizat rebrandingul retailerului Dedeman
Brandient a finalizat rebrandingul Dedeman, proces care a durat 12 luni si a inclus redesenarea identitatii vizuale si de retail si repozitionarea in perspectiva expansiunii nationale a retailerului regional.
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Rebrandingul s-a realizat in baza sloganului „Dedicat planurilor tale”.
Implementarea noului brand a inceput cu magazinul din Piatra Neamt si va continua pe parcursul anului 2008, cu refacerea celor 10 locatii existente si a celor care vor fi lansate.
Brandient este o companie de consultanta in strategie, design si valoare de brand , furnizand servicii servicii integrate de consultanta in marketing si branding, servicii creative de identitate verbala si vizuala, design de ambalaj, comunicare de brand, servicii de brand engagement etc.
Compania Dedeman a fost infiintata in 1992 si are ca domeniu de activitate comertul cu materiale de constructii, comercializand o gama de peste 40.000 de produse necesare construirii, mobilarii, si decorarii locuintelor, birourilor etc.
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