Media & Advertising
Brandient semneaza campania de branding pentru producatorul de miere Apis
Agentia specializata pe servicii de branding Brandient a creat pentru producatorul de miere Apis Prod numele Apidava, Di Melio si SuperBee, desenand in paralel identitatea de corporatie si de produse, intr-un proces care a inclus strategia portofoliului si arhitectura de brand, au anuntat reprezentantii agentiei.
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Contactati de DailyBusiness.ro, acesti nu au indicat bugetul si durata implementarii procesului de branding.
Apis Prod s-a infiintat in 1992, pornind ca o afacere de familie. In 2005, compania s-a asociat cu partenerii olandezi Honey International B.V. si Trichilia, in prezent exportand 60% din productie.
Designul identitatii de corporatie Apidava a fost realizat de Cristian Paul, creative partner Brandient, in timp ce Cristian Petre, alt partener Brandient, a desenat identitatea produselor DiMelio si SuperBee.
Brandient furnizeaza servicii integrate de consultanta in marketing si branding, servicii creative de identitate verbala si vizuala, design de ambalaj, comunicare de brand, servicii de brand engagement.
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