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British Airways: 50 mil. lire pentru sponsorizarea JO de la Londra din 2012
British Airways a incheiat un contract de 50 mil. lire sterline, pentru a deveni linia aeriana oficiala a Jocurilor Olimpice de la Londra, care se vor desfasura in 2012, informeaza Brand Republic.
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La inceputul lui ianuarie, compania aeriana a anuntat incheierea contractului de sponsorizare cu roata London Eye, din care poate fi vazut tot orasul.
Miscarea reprezinta o schimbare de macaz pentru British Airways, care a iesit din competitia pentru sponsorizarea Jocurilor Olimpice acum 4 ani, cand a participat la licitatie alaturi de Virgin Atlantic.
In urma incheierii afacerii, British Airways se va alatura Lloyds TSB, Adidas, EDF Energy si Deloitte ca parteneri oficiali ai competitiei.
Olimpiada de la Londra din 2012 cuprinde Olimpiada de Vara, care se va desfasura intre 27 iulie si 12 august si Jocurile Paralimpice, care vor avea loc intre 29 august si 9 septembrie.
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