Media & Advertising
Bucuresti Mall si Plaza Romania se promoveaza cu aceiasi bani ca in 2009
Anchor Group, dezvoltatorul si prorietarul mall-urilor Bucuresti Mall si Plaza Romania, isi va mentine bugetul de marketing pe 2010 la nivelul celui de anul trecut, au declarat pentru DailyBusiness.ro reprezentantii companiei.
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Totusi, suporturile media s-au schimbat, adaptandu-se noilor cerinte de marketing direct si online, au precizat oficialii companiei.
Potrivit acestora, mixul de promovare pentru care va opta proprietarul Bucuresti Mall si Plaza Romania va fi format, pe langa marketing direct si platforme online, si din PR, evenimente, outdoor, radio, tv si indoor.
Anchor Grup a organizat recent un pich pentru contul de PR al celor doua mall-uri pe care le are in portofoliu, la care au fost invitate 4 agentii. Licitatia a fost castigata de 2activePR, agentie contractata pana in 2011, iar valoarea intelegerii nu a fost facuta publica.
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