Media & Advertising
Buget de marketing de 3,5 mil. euro pentru Gazeta Sporturilor in 2009
Gazeta Sporturilor (Gsp), cel mai citit ziar de sport din Romania, clasat pe pozitia a treia in topul celor mai bine vandute cotidiene nationale, va dispune de un buget de marketing de 3,5 mil. euro anul acesta, a scris Catalin Tolontan, redactorul sef al publicatiei, pe blogul personal.
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Informatia publicata de Tolontan apare intr-un material amplu, care abordeaza situatia dificila cu care se confrunta industria de publishing, in contextul crizei din advertising-ului local.
Bugetul de marketing al Gazetei pe 2009 insumeaza circa 25% din veniturile totale ale publicatiei, mai noteaza Tolontan.
Gsp a vandut, in perioada iulie-septembrie, peste 89.000 de exemplare in medie zilnic, mai putin cu 11% fata de aprilie-iunie, cand inregistrase vanzari medii zilnice de peste 100.000 de exemplare, potrivit datelor BRAT (Biroul National de Audit al Tirajelor).
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