Media & Advertising
Bugetele de marketing ale companiilor britanice s-au redus cu peste 5% in T1
Bugetele de marketing ale companiilor din Marea Britanie s-au redus cu peste 5% in primul trimestru, potrivit unui sondaj realizat de IPA/BDO Bellwether, citat de BrandRepublic.
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Acesta este al doilea trimestru consecutiv de scadere, dupa ce in ultimele trei luni ale anului trecut bugetele au scazut cu 5,4%.
Alcatuirea bugetelor de marketing a fost influentata de incertitudiniile cu privire la situatia economica, dar si de faptul ca vanzarile au continuat sa scada.
Bugetele au fost reduse pe partea de marketing direct, promotii, PR si evenimente. Media si Internetul sunt segmentele care au beneficiat de o crestere a bugetului.
Sondajul a fost realizat pe un esantion de 300 de companii.
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