Media & Advertising
Buying-ul programatic va creste cu 30% pana in 2017
La nivel global se
prognozeaza ca in viitorul apropiat, inventarul digital ne-vandut
(non-premium), in marea lui majoritate, va fi tranzactionat prin
platforme de Programmatic Buying, in special prin real time
buying/bidding (RTB). Este de asteptat ca pana in 2017 cresterea
anuala a acestui tip automat de cumparare sa se situeze la valori de
peste 30%.
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