Media & Advertising
Campanie de 100 mil. de lire pentru consumul responsabil de alcool in Marea Britanie
In plina criza economica, producatorii si distribuitorii de alcool din Marea Britanie vor cheltui 100 de milioane de lire sterline (116 mil. euro) pentru o campanie de responsabilizare care ii vizeaza pe tineri, potrivit brandrepublic.com.
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Peste 45 de companii participa la aceasta campanie, printre care Molson Coors, Carlsberg, Tesco si Diageo.
Campania a fost creata de agentia BBDO si se va desfasura outdoor, in berarii si baruri, precum si in magazine prin intermediul afiselor.
Mesajul campaniei se rezuma la o intrebare care atrage atentia asupra faptului ca distractia si consumul de alcool nu trebuie transformate in experiente neplacute („Why let good times go bad?”), fara sa indice un anumit tip de comportament, deoarece aceasta metoda s-a dovedit ineficienta in trecut, comenteaza publicatia citata.
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