Media & Advertising
Canon: un nou pitch pentru contul pan-european de media buying si planning
Grupul nipon Canon isi revizuieste business-ul pan-european de media planning si buying, estimat la peste 62 milioane euro, de care se ocupa preponderent, in prezent, agentia Mediaedge:cia, scrie presa internationala.
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Organizarea licitatiei are la baza decizia conducerii de la Amsterdam a companiei de echipamente IT&C, si vine in intampinarea rebranding-ului Canon, stabilit la inceputul lui 2009.
Mediaedge:cia, agentia care administreaza majoritatea activitatilor de media ale companiei va licita si ea, cel mai probabil, pentru contul Canon, mai scrie presa internationala.
Canon este in prezent cel mai mare producator de camere foto din lume.
Compania, care are sediul central la Tokio, a livrat in 2006 un numar de 19,7 milioane camere foto digitale, reprezentand 18,7% din totalul mondial.
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