Media & Advertising
Cartea de langa ziar: Arma cea mai la indemana pentru vanzarea la chiosc
Introdus initial in 1999, ca o reteta de marketing ocazionala, de atragere de noi cititori, DVD-ul, enciclopedia sau romanul vandute la pachet cu ziarul au devenit acum parte a presei scrise si un model permanentizat de business de media.
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